Mr. Sabih Masri
Founder and Chairman
Durable Products
Appliances, housewares, furniture and consumer goods built to last, where colour stability, impact and surface quality define the part.
Durable Products
Appliances, housewares, furniture and consumer goods built to last, where colour stability, impact and surface quality define the part.
Polymers
PP-BABSHDPEPCPC/ABSPA6PVC-RHIPS
Segments in Durable Products
The segments that make up this market, and where our colour and additive solutions earn their place.
Automotive Interior Components
Covers Cables within Durable Products. What matters here: carbon-black UV protection & weatherability for long outdoor service life, with full opacity/light-blocking. Typically carried on HDPE and PP-H.
Building & Construction Durables
Covers Microwave Housings, Air Conditioners, Refrigerators and Washing Machines within Durable Products. What matters here: high-jetness opacity and carbon-black UV protection (light-blocking, weatherability). Typically carried on ABS, PP-B, HIPS and PC/ABS.
Consumer & Industrial Electronics Housings
Covers Control Panels, Enclosures, Printers and Tvs within Durable Products. What matters here: high-jetness opacity and carbon-black UV protection (light-blocking, weatherability). Typically carried on ABS, PC/ABS, PC and PA6.
Electrical & Power Accessories
Covers Modular Fittings, Office Furniture and Storage Systems within Durable Products. What matters here: high-jetness opacity and carbon-black UV protection (light-blocking, weatherability). Typically carried on PP-B, HDPE, ABS and PVC-R.
Furniture & Fixtures
Covers Consoles, Dashboards, Panels and Trims within Durable Products. What matters here: high-jetness opacity and carbon-black UV protection (light-blocking, weatherability). Typically carried on PP-B, ABS, HDPE and PC/ABS.
Home Appliances (White Goods)
Covers Cable Management, Junction Boxes, Sockets and Switches within Durable Products. What matters here: tiO₂ opacity, whiteness and light reflection / surface coverage. Typically carried on ABS, PP-B, PA6 and HIPS.
Industrial Equipment Components
Covers Housings, Guards, Machine Covers and Panels within Durable Products. What matters here: high-jetness opacity and carbon-black UV protection (light-blocking, weatherability). Typically carried on ABS, PC, PP-B and PC/ABS.
Outdoor & Infrastructure Products
Covers Profiles, Windows, Doors and Fittings within Durable Products. What matters here: tiO₂ opacity, whiteness and light reflection / surface coverage. Typically carried on PVC-R, HDPE, PP-B and ABS.
Specialty Durable Applications
Covers Bins, Crates, Pallets and Racks within Durable Products. What matters here: high-jetness opacity and carbon-black UV protection (light-blocking, weatherability). Typically carried on HDPE and PP-B.
Storage & Material Handling
Covers Enclosures, Outdoor Cabinets and Water Tanks within Durable Products. What matters here: tiO₂ opacity, whiteness and light reflection / surface coverage. Typically carried on HDPE, PP-H, ABS and PA6.
