
Mr. Sabih Masri
Founder and Chairman
Quality is managed from end to end through a TÜV Nord-certified ISO 9001 system we've maintained and improved since 1994. Every stage, from incoming raw materials to finished product, runs on defined procedures and documented checks.
Our labs check color strength and shade, dispersion, melt flow, moisture and other key properties against agreed specifications. Retained samples and batch records give every lot we ship full traceability.
That discipline is what makes us consistent: the color and performance you sign off on in a sample are what turn up in production, batch after batch.

Founder and Chairman

Deputy Chairman

Board Member

Board Member

Board Member

Board Member

Board Member

Board Member

Board Member

Group President

Vice President Finance and Investment